Pour your heart into it : how Starbucks built a company one cup at a time / Howard Schultz and Dori Jones Yang.

By: Schultz, HowardContributor(s): Yang, Dori JonesMaterial type: TextTextPublication details: New York, NY : Hyperion, 1997Edition: 1st edDescription: vii, 351 pages ; 24 cmISBN: 0786863153; 9780786863150; 0786883561; 9780786883561; 0786863978; 9780786863976Other title: How Starbucks built a company one cup at a timeSubject(s): Schultz, Howard | Starbucks Coffee Company | Restaurateurs -- United States -- HistoryGenre/Form: History. | Biographies. | History. DDC classification: 647.95/73092 | B LOC classification: TX910.5.S33 | A3 1997
Contents:
pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart.
Summary: The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
Item type: Book
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Call number Status Date due Barcode
Martha's Vineyard High School Library
338.76/SCHULTZ (Browse shelf(Opens below)) Available 39844400060964

Includes index.

pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart.

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

There are no comments on this title.

to post a comment.