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New and improved : the story of mass marketing in America / Richard S. Tedlow.

By: Tedlow, Richard S Material type: Text

TextPublication details: New York : Basic Books, c1990Description: xi, 481 p. : ill. ; 24 cmISBN: 0465050239; 9780465050239; 0465050247; 9780465050246Subject(s): Marketing -- United States -- History | Marketing -- United States -- Case studiesAdditional physical formats: Online version:: New and improved.LOC classification: HF5415.1 | .T44 1990Summary: An account of American business, examining how America became a consumer society.

Item type: Book

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Holdings
Current library	Call number	Status	Notes	Date due	Barcode
Martha's Vineyard High School Library	381/TEDLOW (Browse shelf(Opens below))	Available	Donated by W. Dean Eastman		39844500015678

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Previous	381.14/MAR His and hers : the fantasy world of the Neiman-Marcus catalogue /	381.141093/ROWLEY On Target : how the world's hottest retailer hit a bullseye /	381.1490/Wal-Mart Wal-Mart : the face of twenty-first-century capitalism /	381/TEDLOW New and improved :	382.09/POMERANZ The world that trade created : society, culture, and the world economy, 1400 to the present /	382.44/DeWolf Inheriting the trade : a Northern family confronts its legacy as the largest slave-trading dynasty in U.S. history /	383.8/GRAY The Irish famine /	Next

Includes bibliographical references (p. [441]-466) and index.

An account of American business, examining how America became a consumer society.

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